![]() That is why Microsoft’s acquisition of LinkedIn made a lot of sense, and why its potential pick-up of TikTok is so confounding. Microsoft still owns Bing’s search engine, Xbox’s gaming console and even MSN’s online portal, but it has become more of a business-facing tech company than a consumer proposition. This is the biggest question at the moment. Why would Microsoft want to acquire TikTok? ![]() With more questions than answers at the moment, here is an attempt to answer some of the main questions surrounding Microsoft’s potential acquisition of TikTok, including how TikTok could help Microsoft become a bigger player in the future of TV.
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